The popular social media platforms are huge these days.  However, if you don’t know how to drive a social media strategy you probably feel like your efforts aren’t really doing anything.  Has anyone actually talked to you about a real strategy for using these platforms?

Whether it is your own database or a secondary database like Brilliant Distinctions, your most valuable customers are the ones you already have in your business.  Successful businesses consistently “mine” their own databases for opportunities to convert a customers from one service line to another.

Email is the most valuable way to communicate with your customers.  Facebook and Google can change their algorithm all day long and it doesn’t matter if you have their email address.  It is your direct line into their world and if not managed appropriately you could be damaging that connection.