Every metric you hear, or research tells you that your practice needs to be engaged in producing high levels of video content. Are you delivering what your prospective patients want to see? If you do have video content, do you know how to distribute that content effectively?
The popular social media platforms are huge these days. However, if you don’t know how to drive a social media strategy you probably feel like your efforts aren’t really doing anything. Has anyone actually talked to you about a real strategy for using these platforms?
Whether it is your own database or a secondary database like Brilliant Distinctions, your most valuable customers are the ones you already have in your business. Successful businesses consistently “mine” their own databases for opportunities to convert a customers from one service line to another.
Email is the most valuable way to communicate with your customers. Facebook and Google can change their algorithm all day long and it doesn’t matter if you have their email address. It is your direct line into their world and if not managed appropriately you could be damaging that connection.
“I want to be on the first page of Google.” That is like saying, “I want to be rich.” It is defintitely not impossible but it does take some effort and more importantly a plan to reach that goal. Working with an agency that can partner with you to rank higher should be at the forefront of any digital marketing strategy.