If you currently are not using video to shape your image online, then you are behind. The data backs me up too! Here are some fun facts about video marketing:
The average consumer watches more than an hour and a half of online video contact per day (Wyzol)
Video generates more engagement on Instagram than any other content. (Mention)
Almost 50% of internet users look to videos related to a product or service before visiting a store. (Google)
Social video generates 1200% more shares than text and images combined. (Brightcove)
And I could go on and on about creating engaging video. In fact, there is enough data out there to choke on regarding video versus text. Nothing communicates your brand and who you are as a person better than video. My guess is if you are reading this far into my website, you already know this to be true.
Video Marketing Solution
Video Marketing Strategy
Developing a video marketing strategy is paramount to have before you start investing time and money into producing your own videos. There are specific videos that work better on social platforms like Facebook and Instagram that don’t work as well on your website or YouTube. I put (and will continue to place) most of my strategic and tactical information on my YouTube Channel. However, if you want more detailed and specific information, then drop me a line on my contact page and we can make some time to discuss your needs.
Video Content Generation
Systematizing your video content production is imperative if you are going to stay committed to producing videos over the long haul. Understanding the basics of what you need to capture video and how to develop ideas that are going to place your brand as the expert in the field is crucial. My ongoing monthly accounts get 1 day of video shooting per month. However, you don’t need to have a professional video crew to get started creating video today. Watch my video on capturing video on your iPhone!
Video Content Distribution
Once you have produced the video content, you need to distribute it in the correct places so that it is seen and has an impact. This can be the most important part of your entire video content strategy! Understanding where your audience is and how to get in front of them with content that compels is the key.
Video Marketing Conclusion
Video really is the next level in marketing for your medical practice. It can compel, explain, and create value better than any other medium you have at your disposal. I highly encourage you to start creating and distributing video to position your brand as the expert in your field. If you need help developing a video marketing strategy or understanding how to use the videos you currently have then contact me today and we can talk!
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